Ayrton is very happy to introduce Kseniia Igoshkina as the latest member of its international sales team. Based in Detmold, Germany, Igoshkina is responsible for emerging markets across the Baltic countries, the CIS states and South America.

Igoshkina joined Ayrton at the end of 2019, since when she has quickly established her position by appointing new distributors in Belarus, Armenia, Romania/Moldova, Colombia, Panama and the Caribbean. Her previous experience includes 2 years at Astera LED Technologies as key account manager based in China, after which she relocated to Europe to look for new challenges.

“My first experience of Ayrton was its famous lightshow,” she says. “I was immediately blown away by their unique products. Now, a few years later, I am working for this amazing company and I couldn’t be happier.

“Ayrton’s approach is very different from what I have experienced before. We handle many different types of project and take a very specialised, individual approach to each one. Ayrton products are so full of features that we have something to meet every requirement. It’s a perfect opportunity to create a bespoke (custom) solution for all our clients – every day is interesting and exciting.”